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Pacific Alliance promotion agencies define road map for 2017

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After the second Leading Women Entrepreneurs Forum organized by these agencies, they gathered in the Peruvian capital to close off an ambitious work programme.

Its objective will be to strengthen the work already performed, in both member and observer countries, placing special emphasis in the Asia-Pacific region.

Representatives from ProChile, ProColombia, ProMéxico and PROMPERÚ participated in making possible progress on the promotion agencies’ plans for 2017.

A total of 25 priority actions to be taken in the main world markets were defined for next year. This road map attends to the objective of making known and promoting the opportunities provided by the Pacific Alliance, as well as developing actions that allow to increase trade among the Alliance.

Four courses of action were defined to this effect: institutional activities, promotion seminars in third markets, webinars from markets that offer opportunities for PA exporters, and local events.

Prioritizing these actions aims to consolidate the work that the promotion agencies have been performing jointly. They will respond to common objectives and seek stronger ties with observer countries that represent a potential for entrepreneurs from the four member countries, focusing particularly on the Asia-Pacific region.

Standing among the institutional activities is the Fifth Business Macrorrueda to be held in Colombia, which will convene exporters and importers of goods from the agri-food and manufacturing sectors. Also, the Fifth Forum on Entrepreneurship and Innovation LAB4+ (which will include a business roundtable dedicated to the Services sector) and PA’s third Leading Women Entrepreneurs Forum will take place in Santiago.

Furthermore, the successful “Pacific Alliance Day” event will take place in each of the member countries in 2017 to promote the benefits of the agreement, specifically the commercial protocol.

On an international level, a total of nine large seminars were defined, both in promising and consolidated markets. Most importantly, seven of these seminars are scheduled for the Asia-Pacific region, which is a priority for the PA, and all of them will take place in observer countries of the Alliance.

This way the agencies work to fulfill their mandate to further a strategy of institutional cooperation through the implementation of joint activities aimed to promote foreign trade, investment and tourism.