As part of the IBTM Americas, one of the most important meetings and incentive tourism fairs that took place in Mexico City, the tourism promotion entities of the Technical Group Promotion Agencies (Meet in Chile – National Service of Tourism, ProColombia, the Ministry of Tourism of Mexico and Promperu) participated in the Second Latin American Meeting of DMCs.
At the meeting, the technical group promoted the advantages of the Pacific Alliance in the meetings industry and showed the joint work it carries out to promote destinations and companies from member countries. Likewise, the infrastructures and services available to each of the PA countries were announced.
The union of forces beyond territorial borders is the basis for the construction of new tourism and the reactivation of the economy.
As ties strengthen within the Pacific Alliance, there is parallel work to turn the bloc into a world power for business and opportunity. The joint work of the four countries is also demonstrated by the presence of the Pacific Alliance in international promotion fairs, such as the IBTM Americas at the Citibanamex Center, Mexico City.
The offer for the Congresses and Conventions segment of the countries that make up the Pacific Alliance is diverse, the connections are multiple and the opportunities to do business are endless.
The Pacific Alliance is ranked #6 in the World Ranking of the ICCA (International Congress and Convention Association), 7 cities of countries of the block are within the top 20 at the level of the Americas. The AP contributes 41% of the congresses held in Latin American countries.
