July 31, 2024.- Yesterday, in the framework of the Pacific Alliance Tourism Cooperation Agreement, the Master Conference ‘The importance of sustainability in the Meetings Industry’ was held via telematic means, delivered by the four institutions responsible for the international promotion of tourism in the member countries of the Pacific Alliance (PA): Sernatur of Chile; ProColombia of Colombia, Sectur of Mexico; and PromPerú of Peru.
The event, which was attended by nearly 100 people, was open and aimed at industry players in the PA member countries -Chile, Colombia, Mexico and Peru- with an interest in sustainability to improve their processes and differentiate themselves in the market, adhering to practices that allow a balanced development between the environment, the community and the economic benefit, making it possible to preserve a better place to live for future generations.
At the beginning, Claudio Sances, leader of the MICE channel for the Pacific Alliance, representing Chile as PPT 2024, pointed out the relevance of this topic that came to complement the “Capacity Building Program for the Meetings Industry”, given previously. He added that this is an issue that transcends the borders of our peoples and it is strictly necessary to approach it from a holistic perspective.
The conference was given by Alejandra Hernández Zita, a specialist in sustainability for the meetings industry, a member of the Global Sustainable Destinations Movement, and the first Latin woman to join the Global Destination Sustainability Movement (GDS-Movement) as a sustainability consultant, a leading international organization based in Europe.
The expert spoke about the problem of global warming and the vision that users and beneficiaries of this industry have about it, highlighting that the vast majority want to travel and make use of increasingly sustainable services. She presented the “Hannuwa” methodology to gather background information, transform the environment and control actions in the management of sustainable events, and cited world-class success stories such as SAP (ERP) and the TOP 40 MICE destinations index that adhere to sustainability.
She also highlighted the opportunities and strengths that the industry can develop and that sometimes respond to simple but innovative actions. On the other hand, she added that the negative practice of “green washing” (generating actions that seem sustainable but are not, with the aim of improving image) as an element that disfavors the real and genuine desire to enjoy of current users who are committed to the environment.
The conference concluded with a question and answer section where attendees were able to raise questions and concerns to the expert on macro and micro environmental matters.
COMMUNICATIONS PPT 2024 PACIFIC ALLIANCE