Communication Strategy

¿What we do?

The Communicational Strategy Group (GEC, by its acronym in Spanish) aims to design and implement communication strategies so that the Pacific Alliance is recognized worldwide as a model of regional integration that drives the development of the economy, trade, competitiveness and effective cooperation among its members, within the framework of a global economy.

In order to achieve the above, the GEC has proposed the following actions:

  • Disclose the potential of the economy, competitive advantages and opportunities offered by the Pacific Alliance, for business and investment.

  • Identify the Pacific Alliance as a mechanism that strengthens the development of its members.

  • In relevant international markets, identify the Pacific Alliance as an optimal mechanism for linking the Latin American and Asia-Pacific economies.

  • Position the Pacific Alliance as a block of economic-commercial integration and cooperation, committed to free trade, democracy and development with equity.

  • Ensure that the Pacific Alliance is recognized as a non-exclusive and complementary entity with other regional integration processes.

Mandates

Elaborate the guidelines for the communication strategy of the Pacific Alliance, based on the 2030 vision, focused on promoting the benefits and opportunities for the citizenship of the four countries.

¿What we do?

¿What we do?

The Communicational Strategy Group (GEC, by its acronym in Spanish) aims to design and implement communication strategies so that the Pacific Alliance is recognized worldwide as a model of regional integration that drives the development of the economy, trade, competitiveness and effective cooperation among its members, within the framework of a global economy.

In order to achieve the above, the GEC has proposed the following actions:

  • Disclose the potential of the economy, competitive advantages and opportunities offered by the Pacific Alliance, for business and investment.

  • Identify the Pacific Alliance as a mechanism that strengthens the development of its members.

  • In relevant international markets, identify the Pacific Alliance as an optimal mechanism for linking the Latin American and Asia-Pacific economies.

  • Position the Pacific Alliance as a block of economic-commercial integration and cooperation, committed to free trade, democracy and development with equity.

  • Ensure that the Pacific Alliance is recognized as a non-exclusive and complementary entity with other regional integration processes.

Mandates

Mandates

Elaborate the guidelines for the communication strategy of the Pacific Alliance, based on the 2030 vision, focused on promoting the benefits and opportunities for the citizenship of the four countries.

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