- A space to learn about the best of the sustainable tourism offerings of Chile, Colombia, Mexico and Peru, identify synergies and establish strategic alliances.
August 4, 2023 – Within the framework of the Pacific Alliance Tourism Cooperation Agreement, the entities responsible for international tourism promotion in the four countries – Chile’s National Tourism Service (SERNATUR), ProColombia, Mexico’s Secretariat of Tourism (SECTUR), and PROMPERÚ – receive each year the mandate to manage strategic alliances, and develop joint promotional tools and actions aimed at both the business sector and the end public in order to boost the marketing of Pacific Alliance tourist destinations and contribute to increasing the flow of tourists within the region and from third markets to the countries of the bloc.
It should be noted that one of the pillars of the Pacific Alliance is sustainability, thus contributing to one of the priorities of the 2030 Agenda for Sustainable Development of the countries of the bloc. Taking into account the situation generated by the pandemic, international tourists are demanding a new way of doing tourism, with sustainability being a requirement in all sectors of economic activity. Studies such as the recent analysis of Expedia Group, endorse the importance of sustainability in destinations, since 90% of travelers are looking for more sustainable travel options and 7 out of 10 of them have discarded a destination for fear that their sustainable practices are not real.
Given the above, is that within the activities contemplated in the Work Plan 2023 of the Pacific Alliance, is the 1st Sustainable Tourism Business Meeting, which is carried out as an innovative edition of the past Pacific Alliance Tourism Macro-Rounds that were developed from 2014 to 2021.
The development of this meeting organized by the PA will bring together entrepreneurs and academics from the tourism sector of Chile, Colombia, Mexico and Peru, so they can share experiences and best practices on management, projects or tourism products based on the sustainability component in order to generate new business opportunities and strengthen existing ones.
This meeting will be held on August 9, 16 and 17, virtually, through various spaces to strengthen the sustainable tourism offer of the Pacific Alliance through the exchange of best practices and experiences, training, identification of synergies and strategic alliances in order to generate new business opportunities between inbound and outbound companies of the countries that make up the bloc.
Details of the meeting can be found at the following link: https://www.encuentroturismosostenibleap.com/.
Schedule of activities:
- Inauguration | 09.08.23 | 09:00 – 9:30 COL time | 30 min.
Opening ceremony preceded by Claricia Tirado, Director of Tourism of PROMPERÚ as coordinator of the Technical Group of Promotion Agencies of the PA (Tourism).
- Academic Agenda | 09.08.23 | 09:30 – 10:35 COL time. | 45 min.
Keynote speech entitled “Sustainable and Regenerative Tourism, an opportunity for regional development” given by Vicente Ferreyra Acosta, Vice President of Sustainable Tourism of the Sustainable Social Tourism Summit.
- Commercial Pitch Preparation | 9.08.23 | 14:00 – 15:30 COL time. | 90 min.
Interactive workshop given by Fernando Mandri Bellot, president of the Sustainable Social Tourism Summit, to the participating inbound companies for the construction and improvement of their value proposition and the sales pitch of their products with high impact on sustainability.
- Pitch Sessions | 16.08.23 | 09:00 – 11:20 COL time. | 120 min.
Presentation of commercial pitches by incoming agents from Chile, Colombia, Mexico and Peru to a panel of experts and outbound agents from the four countries of the bloc. As a result of this space, the outbound agents will have the opportunity to request meetings with the companies whose products were of greatest interest, leading to more effective business meetings.
- Business Networking | 17.08.23 | 09:00 – 16:00 COL time.
Development of 1-on-1 appointments between outbound and inbound participants.
It is expected that the event will have the participation of forty sustainable tourism companies from the four countries, twenty outbound and twenty inbound, which will have the opportunity to participate in pitch sessions and business networking, on August 16 and 17, in order to generate new business opportunities to contribute to the increase of intra-Alliance tourists.
Details of the Academic Agenda
Chile, Colombia, Mexico and Peru invite you to be part of the Academic Agenda of the First Business Meeting on Sustainable Tourism of the Pacific Alliance, with the keynote lecture: “Sustainable and regenerative tourism as an opportunity for regional development”, a space where you will learn about the trends and market evolution in terms of sustainability.
Speaker: Vicente Ferreyra Acosta, Vice President of Sustainable Tourism of the Sustainable & Social Tourism Summit.
Virtual Connection: August 9, 2023
10:00 Chilean time
09:00 Colombia/Peru time
08:00 Mexico time
Academic Agenda registration link:
https://encuentroturismosostenibleap.koyag.com/signinups/inscripciones-agenda-academica/register
