The Communicational Strategy Group (GEC, by its acronym in Spanish) aims to design and implement communication strategies so that the Pacific Alliance is recognized worldwide as a model of regional integration that drives the development of the economy, trade, competitiveness and effective cooperation among its members, within the framework of a global economy.
In order to achieve the above, the GEC has proposed the following actions:
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Disclose the potential of the economy, competitive advantages and opportunities offered by the Pacific Alliance, for business and investment.
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Identify the Pacific Alliance as a mechanism that strengthens the development of its members.
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In relevant international markets, identify the Pacific Alliance as an optimal mechanism for linking the Latin American and Asia-Pacific economies.
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Position the Pacific Alliance as a block of economic-commercial integration and cooperation, committed to free trade, democracy and development with equity.
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Ensure that the Pacific Alliance is recognized as a non-exclusive and complementary entity with other regional integration processes.
