Women and MSMEs, the winners of the X Business Macro-Round of the Pacific Alliance

January 4, 2023.- As every year, the Promotion Agencies Technical Group of the Pacific Alliance, through its promotion agencies ProChile, ProColombia, the Ministry of Economy of Mexico and PromPerú, held the X Business Macro-Round of the Pacific Alliance, an iconic event of the mechanism of integration that aims to promote the best of the exportable supply of the bloc, thus promoting the commercial relationship between the four member countries and with prioritized third markets.

The X Macro-Round was made up of three virtual business roundtables, focused on markets in America (September 26 to 30), Europe (October 17 to 21), and Asia (October 24 to 28). The prioritized sectors were: agro-food and beverages, consumer goods such as textiles and footwear, wooden articles and fine pearls, cosmetic and hygiene products, medical instruments and general manufacturing such as mechanical, electrical and plastic devices.

It should be noted that, in this edition, the participation of Micro, Small and Medium Enterprises (MSMEs) was promoted, as well as companies led by women, establishing a 60% quota for exporting MSMEs or those ready to export from the Pacific Alliance in the 3 business conference, and 30% of places for companies led by women specifically for commercial activity in Europe.

In these three business roundtables, 327 exporting companies from the Pacific Alliance had an opportunity to make business appointments with 128 international buyers from 27 countries. These commercial meetings left business expectations for the business fabric of the block for USD 5,790,091.00, which translates into more business opportunities aiming to have an increasingly integrated and global Pacific Alliance.

Finally, within the framework of this important joint promotion activity, two academic agendas were carried out. The first, on September 20 in the framework of the business conference with American countries and the second held on October 11 and 12 focused on the European and Asian markets. Both presented important points to consider when entering the three markets, such as: entry restrictions, certifications and good practices. In total, 178 people benefited from the information shared.

The Academic Agenda is available on the page of the Promotion Agencies Technical Group: