Pacific Alliance holds workshop on e-commerce and gender

October 4, 2022.- Today, the workshop on e-commerce and gender was held in the Pacific Alliance, which delved into this topic. The hour and a half course was provided by the Economic Commission for Latin America and the Caribbean (ECLAC) as part of the support it provides to the Pacific Alliance.

The workshop, which was led by Alicia Frohmann and Ximena Olmos, ECLAC consultants, was attended by businesswomen and public sector officials from the Pacific Alliance countries.

As part of the workshop, a dialogue table was also held between two businesswomen and two representatives of agencies promoting our mechanism. Thus, we have the presence of Tatiana Arcila, from the company SOS Asistencia; with María Dolores Miguel Chávez, from Mixteca de mi Corazón; with Daniel Anteparra, from PromPerú, and Nicole Gómez Salazar, from ProChile.

Regarding the work within the Pacific Alliance, the general director of International Trade in Services and Investment of the Mexican Ministry of Economy, Cindy Rayo Zapata, explained the concept of the Regional Digital Market of the Pacific Alliance.

The purpose of this instrument is to promote an inclusive digital society, particularly for the most vulnerable populations, and close the digital gap of gender and age.

Today’s workshop is part of the work of the Pacific Alliance to implement the Presidential Declaration of the Pacific Alliance on the development of the Regional Digital Market and the drive towards digital transformation, and the roadmap that follows.