Technical Group Promotion Agencies

¿What we do?

The Pacific Alliance Promotion Agencies are responsible for promoting exports, attracting Foreign Direct Investment, promoting the internationalization of national companies, and promoting the arrival of tourists to the member countries of the block.

The coordination of the Promotion Agencies Technical Group falls to the country that, during the corresponding period, exercises the pro tempore presidency of the Pacific Alliance, which begins and ends with the Summit of Presidents.

Contact Information

ProChile
SILVANA GATTINI
Head of the South America, Central America and Pacific Alliance Sub-department. International Directorate
sgattini@prochile.gob.cl

ISMAEL UBILLA
Assistant of the South America and Pacific Alliance Sub-department. International Directorate
iubilla@prochile.gob.cl

ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
alianzapacifico@procolombia.co
Tel: +57 1 5600100 Ext: 13006

Secretariat of Economy of Mexico
LILIANA PADILLA RODRÍGUEZ
General Director of Investment and Export Promotion Policy
dgppie@economia.gob.mx
Tel: +52 1 5729 9100 Ext. 11030

PromPerú
MARIO OCHARÁN
Deputy Director of Intelligence and Commercial Prospective
mocharan@promperu.gob.pe
Tel. +51 1 616 7400 Ext: 2222

Invest Chile
SALVATORE DI GIOVANNI
Jefe División Promoción de Inversiones
sdigiovanni@investchile.gob.cl

ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
alianzapacifico@procolombia.co
Tel.: +57 1 5600100 Ext: 13006

Secretariat of Economy of Mexico
LILIANA PADILLA RODRÍGUEZ
General Director of Investment and Export Promotion Policy
dgppie@economia.gob.mx
Tel: +52 1 5729 9100 Ext. 11030

PromPerú
DANIEL CÓRDOVA ESPINOZA
Director of Business Investment Promotion
dcordova@promperu.gob.pe
Tel: +51 6167400

National Tourism Service of Chile (SERNATUR)
CÉSAR RAMÍREZ
Marketing Sub-Directorate Chief
cramirez@sernatur.cl

ProColombia
NASLY LÓPEZ VALENCIA
Deputy Director of Strategic Alliances
alianzapacifico@procolombia.co
Tel.: +57 1 5600100 Ext: 13006

Secretariat of Tourism of Mexico
EMMANUEL ROMAIN ERNEST REY
Director General of Promotion and International Affairs
erey@sectur.gob.mx

PromPerú
LIZBETH CORRALES
Latin America Market Executive
lcorrales@promperu.gob.pe

Management

Among the main promotional activities organized by this technical group are the participation in international fairs, organization of seminars and forums of trade and investment, business matchmaking forums of exports and tourism, roadshows of tourism, among others.
To date, the following promotional activities have been carried out:

2022

10th Pacific Alliance Business Matchmaking Forum in America
10th Pacific Alliance Business Matchmaking Forum in Europe
10th Pacific Alliance Business Matchmaking Forum in Asia
10th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+
1st Infrastructure Investment Round with China
Infrastructure Investment Seminar with Japan
1st Craft Fair of the Pacific Alliance
Networking of Public Procurement Suppliers in the Pacific Alliance
Potential Program for Entry into Chinese marketplaces

2021

E-commerce webinars
9th Pacific Alliance Business Matchmaking Forum
7th Pacific Alliance Tourism Business Matchmaking
9th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+

2020

8th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+
6th Pacific Alliance Tourism Business Matchmaking
e-Business Roundtable Pacific Alliance with the United Kingdom
e-Business Roundtable Pacific Alliance intra Alliance and Central America
e-Business Roundtable Pacific Alliance with Asia and Oceania

2019

International Multilateral Tender Program
Technical Forum for cooperation with Observer States
8th Pacific Alliance Investment Forum and the China Central Expo
7th Macro Business Round (Arequipa, Peru)
7th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (San Francisco, United States)

2018

6th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (Medellin, Colombia)
5th Pacific Alliance Tourism Business Matchmaking (Armenia, Colombia)
5th Pacific Alliance Business Meeting (Puerto Vallarta, Mexico)
6th Pacific Alliance Business Matchmaking (Oaxaca, Mexico)
6th Pacific Alliance Investment Opportunities Forum (New York, USA)
4th Pacific Alliance Business Women Leaders Forum (Bogota, Colombia)

2017

11 seminars on trade and investment opportunities
2 joint participations in international fairs
5th Pacific Alliance Business Matchmaking for SMEs (Pereira, Colombia)
5th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (Santiago, Chile)
3rd Pacific Alliance Business Women Leaders Forum (Santiago, Chile)
5th Pacific Alliance Investment Opportunities Forum (Nueva York, EEUU)
4th Pacific Alliance Business Meeting (Cali, Colombia)
4th Pacific Alliance Tourism Business Matchmaking (Valparaiso, Chile)
3rd Pacific Alliance Tourism Roadshow in China

2016

13 seminars on trade and investment opportunities
6 joint participations in international fairs
4th Pacific Alliance Business Matchmaking for SMEs (Santiago, Chile)
4th Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (Lima, Peru)
2nd Pacific Alliance Business Women Leaders Forum (Lima, Perú)
4th Pacific Alliance Investment Opportunities Forum (Nueva York, EEUU)
3rd Pacific Alliance Business Meeting (Frutillar, Chile)
3rd Pacific Alliance Tourism Business Matchmaking (Lima, Peru)
2nd Pacific Alliance Tourism Roadshow in China
2nd Tourist Caravan of the Pacific Alliance
2nd The Idea Program

2015

4 seminars on trade and investment opportunities
6 joint participations in international fairs
3rd Pacific Alliance Business Matchmaking for SMEs (Paracas, Peru)
3rd Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (Puebla, Mexico)
1st Pacific Alliance Business Women Leaders Forum (Mexico DF)
3rd Pacific Alliance Investment Opportunities Forum (Nueva York, EEUU)
2nd Pacific Alliance Business Meeting (Paracas, Peru)
2nd Pacific Alliance Tourism Business Matchmaking (Mazatlan, Mexico)
1st Pacific Alliance Tourism Roadshow in China
1st Tourist Caravan of the Pacific Alliance
2nd Gastronomic festival “Flavors of the Alliance”
1st The Idea Program

2014

17 seminars on trade and investment opportunities
9 joint participations in international fairs
2nd Pacific Alliance Tourism Business Matchmaking (Puerto Vallarta, Mexico)
2nd Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (Cali, Colombia)
2nd Pacific Alliance Investment Opportunities Forum (Nueva York, EEUU)
1st Pacific Alliance Tourism Business Matchmaking (Cali, Colombia)
Launch of the joint Promotion Office in Turkey
1st Gastronomic festival “Flavors of the Alliance” (Seoul, Korea)

2013

24 seminars on trade and/or investment opportunities
8 joint participations in international fairs
1st Pacific Alliance Tourism Business Matchmaking (Cali, Colombia)
1st Entrepreneurship and Innovation Forum of the Pacific Alliance LAB4+ (Santiago, Chile)
1st Pacific Alliance Investment Opportunities Forum (Nueva York, EEUU)
1st Pacific Alliance Business Meeting (Cali, Colombia)
1st Activation in Peruvian supermarkets

2012

6 seminars on investment opportunities
2 joint participations in international fairs

Mandates

Based on the close cooperation between the entities responsible for the international promotion of its exportable offer, investments and tourism, and with the purpose of progressing towards the proposed objectives for the 2019-2020 period, work has been carried out on the development of the following mandates:

Develop and implement an action plan to promote international trade, tourism and investment 2019-2020 for companies in the Pacific Alliance, with a sustainability approach.
Design and implement a joint work plan for the promotion of exports and investments of the 4.0 Services and Industries sector.
Promote the internationalization of business innovation within member countries and the Observer States.
Design and implement a market intelligence strategy to boost intra-Pacific Alliance trade and with the Asia-Pacific.

Develop a methodology to evaluate the impact of joint international promotion actions.
Promote promotional actions aimed at the final consumer that contribute to increase the tourist flow in favor of the positioning of the Pacific Alliance as an attractive tourist destination for the intra-regional market.
Develop and implement tools and/or actions to achieve greater incorporation of regional companies and SMEs, with the aim of promoting their development and competitiveness, in order to contribute to the tourism flow increase from the intra-regional market and other prioritized markets.

Documents

Pacific Alliance general context brochure

The Pacific Alliance offers multiple competitive advantages to promote investment and business.

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Pacific Alliance Exports Brochure

The Pacific Alliance has access to a potential market of 5.13 billion consumers worldwide.

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Pacific Alliance Investment Brochure

Economic integration has driven intra-Alliance investments.

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Pacific Alliance Infrastructure Investment Opportunities Portfolio

This portfolio has prioritized the infrastructure sector—specifically focusing on Public-Private Partnerships (PPPs)—since this sector is of great importance in all four markets and represents a significant amount in foreign direct investment. Additionally, this sector has very well-structured opportunities, which allows the information recorded in the database to be well-documented and clear to potential investors.

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Four nations, an infinite experience

What began as an initiative of four presidents three years ago, today is one of the strongest blocks in Latin America. The Pacific Alliance is a mechanism of regional and economic integration between Chile, Colombia, Mexico and Peru, which seeks to create a space for deep integration to move towards the free movement of goods, services, capital and people; boost greater growth, development and competitiveness of the economies.

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Pacific Alliance Route

These are the route options that will take you to discover the destinations of the Pacific Alliance.

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